A temporary relaunch of the place as Russia’s first upcycle hotel: Pop Up & Upcycle Marco Loves You Hotel, created in anticipation of a general overhaul.
Project phases
A novel hospitality experience with a minimum of interventions into the existing hotel infrastructure.
A focus on upcycling: ballroom napery turned into hats, and ties into bags. The paper remaining from the old team was collected, churned, and reused for special occasions.
Conscious hospitality
Concept
POP UP HOSPITALITY PRECEDING A BOUTIQUE HOTEL AND SERVICED APARTMENTs IN THE HEART OF MOSCOW
POP UP & UPCYCLE HOTEL MARCO POLO
Moscow, 2022
Context-oriented
Signature rooms designed by local brands, new operators for the bar and restaurant, diverse event programming ranging from poetry readings to fashion shows. As a result, a long-forgotten hotel was transformed into a new vibrant hotspot in the Patriarch’s Pond neighbourhood.
Empathic service
A brand new team trained in conscious hospitality to make the visit even more special and individual for every guest.